Blog

A Bit of Background on RGM There’s been a recent resurgence of Consumer Packaged Goods (CPG) companies embracing Revenue Growth Management (RGM) as a strategic lever to deliver profitable growth. Given increased shopper scrutiny on CPG price increases, the improvement of CPG supply issues, and growing competitive pressure from private label products, it makes senseRead more

Artificial Intelligence is a prevalent topic in the consumer-packaged goods industry (and pretty much every other industry) with good reason. AI brings the promise of automating manual tasks to help people perform tasks faster and better, to enable people to make better business decisions and even to automate decision-making processes without human intervention. With thatRead more

A Two Trillion Dollar Problem  The Consumer Packaged Goods (CPG) industry is one of many that has been whipsawed by macro-economic forces over the past several years and no place is the impact of that disruption felt more acutely than in the supply chain.  I’ve seen estimates that inventory supply chain distortion is now aRead more

Artificial Intelligence to improve in-stock levels I recently attended Groceryshop 2023 and unsurprisingly, the agenda and the exhibit hall were filled with discussions and solutions positioning Artificial Intelligence (AI) as a panacea to drive operational gains throughout the grocery retail value chain from CPG supply chain to grocery checkout.  Artificial Intelligence as a means toRead more

Mastering the Shopper Experience In the dynamic realm of retail, an unchanging truth persists: the act of shopping extends beyond mere transactions. Shopping the store is a series of experiences. Like a personalized narrative that unfolds with each step down the aisle. And just as a masterfully woven novel captivates readers, product presentation in-store possessesRead more

2023 has heralded an interesting time in the CPG industry. According to recent NIQ research, the CPG industry has experienced double digit growth over the past year, but inflation and consumer trends towards buying in bulk, moving to private label, and buying on promotion make it a challenging market to read. Never has a clearRead more

The retail shelf remains the moment of truth for CPG brands. If your product is not available for sale in the right place at the right time, you will miss a sale and may lose a once loyal customer to a competitor. On-shelf availability (OSA) is more important today than it has ever been. ButRead more

Today, we are excited to announce our partnership with Acosta. There will be much more detail shared over the next weeks, but here’s a bit more about the partnership. Complementary value Pensa delivers the source of truth about what’s happening on the retail shelf through computer vision and advanced AI, digitally reconstructing the store shelf.Read more

To address out-of-stocks, retailers need to assure that there is adequate inventory on the shelf to meet shopper demand. In any given category, there are items that have high demand, and sell several units a day, while others have lower demand and are purchased less frequently. All of our research has shown that lost salesRead more

There was a great write-up recently by VentureBeat on Machine Perception entitled What Is Machine Perception? How Artificial Intelligence (AI) Perceives the World. Here’s a link to the article. Out of all the discussions I am having with leading CPG brands and retailers about how AI can help their businesses, my conversations about Machine PerceptionRead more