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Mastering the Shopper Experience In the dynamic realm of retail, an unchanging truth persists: the act of shopping extends beyond mere transactions. Shopping the store is a series of experiences. Like a personalized narrative that unfolds with each step down the aisle. And just as a masterfully woven novel captivates readers, product presentation in-store possessesRead more

2023 has heralded an interesting time in the CPG industry. According to recent NIQ research, the CPG industry has experienced double digit growth over the past year, but inflation and consumer trends towards buying in bulk, moving to private label, and buying on promotion make it a challenging market to read. Never has a clearRead more

The retail shelf remains the moment of truth for CPG brands. If your product is not available for sale in the right place at the right time, you will miss a sale and may lose a once loyal customer to a competitor. On-shelf availability (OSA) is more important today than it has ever been. ButRead more

Today, we are excited to announce our partnership with Acosta. There will be much more detail shared over the next weeks, but here’s a bit more about the partnership. Complementary value Pensa delivers the source of truth about what’s happening on the retail shelf through computer vision and advanced AI, digitally reconstructing the store shelf.Read more

To address out-of-stocks, retailers need to assure that there is adequate inventory on the shelf to meet shopper demand. In any given category, there are items that have high demand, and sell several units a day, while others have lower demand and are purchased less frequently. All of our research has shown that lost salesRead more

There was a great write-up recently by VentureBeat on Machine Perception entitled What Is Machine Perception? How Artificial Intelligence (AI) Perceives the World. Here’s a link to the article. Out of all the discussions I am having with leading CPG brands and retailers about how AI can help their businesses, my conversations about Machine PerceptionRead more

Over the past several years, we’ve been working diligently to educate the CPG market on the shortcomings of traditional approaches to identifying, understanding, and acting upon poor on-shelf availability (OSA) to drive profitable revenue growth. Although we’ve been successful in implementing innovative solutions with many leading brands and retailers, most recently related to using highlyRead more

Based on recent discussions with leading CPG brands, it’s apparent that traditional approaches to optimization of shelf facings leave a lot to be desired. CPG category management and sales teams can sell more space with highly accurate shelf data analysis that shows the optimal number of facings by SKU required to optimize on-shelf availability (OSA)Read more

Key Takeaways from the Coresight Research report Discovering Hidden Treasures in Your Supply Chain Data When I saw Pensa Systems featured in Coresight Research’s report Discovering Hidden Treasure in Your Supply Chain Data (sponsored by NielsenIQ) I of course had to take a look. It is a robust research study with an engaging mix ofRead more

Key Takeaways from the Coresight Research report Discovering Hidden Treasures in Your Supply Chain Data The past couple of years have certainly been challenging for grocery retailers. The pandemic resulted in rapidly evolving consumer shopping habits, the acceleration of omnichannel commerce, labor shortages and never before seen supply chain disruptions. Retailers had to adapt, andRead more