This Privacy Policy describes how Pensa collects data, how and why we use that data, and the circumstances under which we share that data with others.

This Privacy Policy applies to information we may collect from website visitors and other individuals who choose to provide information to us, as described in this Privacy Policy.

This Privacy Policy does not apply to:

• Information we collect through our products and services (including our proprietary autonomous machine perception system); and
• Information collected by our affiliates or any other third parties who have their own privacy policies.

Please note that this Privacy Policy does not cover personal data that we receive through customer usage of our products and services, which is covered under the applicable customer agreement.

If you have any questions or concerns about this Privacy Policy, or want further information on how we balance our interest in using your personal data against your interest in our privacy, please contact us at privacy@pensasystems.com.

These words have specific meanings in this Privacy Policy:

• personal data means any information about an individual that identifies the individual, or that can be used to identify the individual, directly or indirectly
• site means the website at https://pensasystems.com/ and any other website on which this Privacy Policy is posted.
• we and our and us refers to the Pensa Systems, Inc.; and
• you or visitor means a visitor to the site or another individual who provides information to us as described in this Privacy Policy;

This Policy is divided into sections:

I. Personal Data That We Collect From and About You

• Personal Data We Collect
• Personal Data We Receive From Other Organizations
• Combination of Personal Data From Different Sources

II. Third Parties Who Collect Data

III. How We Use Personal Data

IV. Circumstances Under Which We May Disclose Your Personal Data

V. Cookies and Other Online Data Collection Technologies

V1. Communications Policy

V11. Children

V111. Security

IX. Data Retention

X. De-Identified Data

X1. Online Behavioral Advertising

X11. Changes To Policy

Part I.  Personal data that we collect from and about you

Personal Data We Collect. We collect different kinds of personal data from and about you as follows:

1. when you visit the site

• when you visit our sites our web server will capture your IP address, the time and duration of your visit, and the pages on the site that you visit. It may also collect information about your browser type and version (including any plug-ins), operating system and platform, device (including your mobile device), time zone setting and location and other information of the type collected by web servers generally.  We use cookies, web beacons, pixel tags and other techniques to identify your browser and device to your guest activity on the site.  Please see the section below captioned “Online Data Collection Technologies” for more information regarding our use of these techniques and your ability to restrict our collection of data in this manner.
• we may use third party web analytics tools such as Google Analytics, to capture information about the use of our site, such as mouse clicks and scrolling activity. The providers of these tools capture data about your activity on our site, via cookies and other techniques, and provide us with this information in aggregate, anonymous form.  This information is not personally identifiable to any site user.

2. when you submit information on our site:
if want more information about our services, you will be asked to complete a web form with your name, email address, website and other information;

3. when you send us an email, including via our site to submit a question:
we will collect your name and email address.

Personal Data We Receive from Other Organizations. We receive personal data from these organizations who collect personal data from and about you:

• event contractors who provide event registration and management services:
  information in your business card or event registration badge, including your name, organization, email address and other contact information

• advertisers who link to our Sites:
  if you arrive at our site by clicking on an advertisement or content published by a third party, that third party may provide information to us about your activity on their website.  we may use Google AdWords or other third party advertisers.

Combination of personal data from different sources
Generally we do not combine personal data we have about you from different sources.

Part II – Third Parties Who Collect Data

On Our Site
Third parties who display content or provide services on our websites may also collect personal data about you using cookies and other methods.You may use you browser’s settings to control cookies, including whether or not to accept them and to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser.

Part III – How we use personal data
We may use your personal data as described below, all times balancing our interest in using your personal data against any negative impacts our use may have on you.  We will use your personal data only to the limited extent necessary to achieve the purpose for which it was collected.

• to administer and improve the site:
• we use we use web visitor IP addresses to help diagnose problems with our servers, and to administer our site; we use web visit information to measure interest in and develop our web pages and marketing plans.
• to provide you with information about our services for sales and marketing purposes;
• we use contact and other information you submit on our site and elsewhere for sales and marketing purposes, such as customizing the content you view on our site, and communicating with you via email or chat about our products and services.
• to improve our services and develop new features and services;
• to improve our events;
• if you elect to be included in our user directory, we will publish your user profile on our site;
• to respond to complaints regarding your use of our services; and
• to the limited extent necessary to comply with a legal obligation that we are subject to.

We may also use your personal data in any lawful manner if you have given your express consent for that use.

Part IV.  Circumstances under which we may disclose your personal data
We will not disclose your personal data to third parties except as follows:

• to third parties that provide services to us.
• we may use other service providers to provide similar services to those described above or to otherwise help us manage contact information and communications, analyze data, provide marketing services, or other services that help us manage your account, or our business generally. These providers are not authorized to further disclose your personal data or to use your personal data for any purpose other than providing services to us.
• our site is hosted and monitored by third parties and we use third party infrastructure monitoring services. These third parties may have inadvertent or incidental access to your personal data.  These providers are not authorized to further disclose your personal data or to use your personal data for any purpose other than providing services to us.
• we may disclose your personal data when we believe release is appropriate to comply with the law, or to protect the rights and safety of others. This may include exchanging information with government regulatory or law enforcement agencies, or with other companies and organizations for fraud protection and legal compliance.
• in the event we merge with or are acquired by another company, we will disclose your personal information to the successor entity; the successor entity will use and disclose your personal data in the same manner as set out in this Privacy Policy.

Part V.  Cookies and other Online Data Collection Technologies
A cookie is a unique alphanumeric identifier that is used to identify unique visitors to a website, whether or not those visitors are repeat visitors, and the source of the visits. Cookies cannot be executed as code or used to deliver a virus.  Cookies are used to help site administrators recognize visitors as unique visitors (just a number) when they return.  For example, if there are 1,000 visits to a website on a certain day, the site operator can use cookies to discover how many of those visits were made via the same browser (same visitor) and to track whether a certain visitor has visited the site more than once, and the source for each visit.

A tracking pixel, also known as a web bug or web beacon, is a small graphic (usually 1 pixel x 1 pixel) invisible to the eye, that is embedded in web content or email.  When you view content that has an embedded web beacon, your web browser will request content from a web server, which in turn will set a cookie in your web browser containing a unique identifier. This unique identifier can be linked to log information that is used to track your movements on the operator’s website.

You may block cookies on our site.  Your current cookie status and the link to change it appears in Section II above captioned “Third Parties Who Collect Data On Our Site.”

Part VI.  Communications Policy
If you do not wish to receive our email or other communications, please send your request to privacy@pensasystems.com. Please note that it may take up to ten days to remove your contact information from our marketing communications lists, so you may receive correspondence from us for a short time after you make your request.

Part VII.  Children
None of our websites, products or services are not intended for children.  Do not submit information about yourself using our websites or applications if you are under 13.  If you are the parent or guardian of a child under 13 who may have submitted information to us please contact us at privacy@pensasystems.com.

Part VIII.  Security
We maintain physical, electronic, and procedural safeguards designed to:

• protect your personal data from being accidentally lost or accessed in an unauthorized manner, including being altered or disclosed.
• handle security incidents, including a process for making notifications to you or a data breach as required by law.

We require our service providers to comply with similar security measures and to give us notice of security events as necessary for us to meet our security obligations to you.

Part IX.  Data Retention
We will retain your personal data only for as long as reasonably necessary to fulfil the purpose for which it was collected, and to comply with our legal obligations.  We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Please contact us at privacy@pensasystems.com if you would like more information about our data retention policies

Part X.   De-identified data
In some circumstances we may use or disclose de-identified data about our visitors to third parties, including aggregate data, such as de-identified information related to your geography and your industry, and like information.   Provided that we have de-identified this data in a way that it cannot be re-identified to any individual, we do not consider this type of information to be “personal data” subject to this policy.

Part XI.  Online Behavioral Advertising
We do not currently use the Website to collect information about your activities over time and across third-party websites, applications or other online services. As such, we do not honor “do not track” or similar requests.

 

Part XII.  Changes to Policy
We may revise our Privacy Policy at any time by posting a revision on our website.  However, the version of the Privacy Policy posted on our site at the time of the collection of your personal data will continue to apply to the personal data collected while that version was published.