I’m excited to participate this year in the upcoming virtual CMA|SIMA 2021 Annual Conference on June 15-24 and speak to automation and AI trends that are top of mind for category managers and consumer brands. Join me and a number of industry experts, as we try to shed light and hopefully provide some answers to the many challenges the industry faces.
For decades, retailers and consumer goods companies have struggled to reduce out-of-stock (OOS) rates that often fluctuate from 8% to as high as 10-15%. The pandemic and associated acceleration of omni-channel has only exacerbated the stockout problem, with volatile spikes in demand and other supply chains disruptions driving stockouts to unprecedented levels, distorting shelf assortment, demand forecasting and shopper insights.
Over the past year, we’ve been working with both global brands and retailers in the use of advanced automation, computer vision and AI technologies to deliver an objective source of truth for retailers and consumer brands about what is actually on the shelf and available for sale. We’ve worked closely on a playbook to deliver accurate real-time syndicated shelf data and analytics. We are happy to discuss business cases and ROI – for the first time – from a vantage point of continuously monitoring performance of the actual store shelf without expensive efforts, heavy set up or long-lead-time efforts.
Talk to us there. Look forward to meeting you and happy to schedule private time together.