Understanding how consumers (or third-party pickers) are replacing your products in out-of-stock situations is critical to your incremental growth. Pensa’s continuous shelf signal provides you a view at scale of how real shoppers are making real choices about your brands and those of your competitors.

Deciding how to optimize your product mix without accurate shelf-data is a risky proposition. Pensa’s continuous shelf signal provides you a consistent total category view to help you, and your retailer partners, better forecast cannibalization and switching, and inform decisions on which products to drop or delist. 

The Planogram you planned
is rarely executed as you
planned it. Pensa provides
you a continuous view of actual
planogram execution to
increase your on-shelf availability,
increase your All Commodity
Volume and grow your
market share.

Your relationship at the shelf is
oftentimes in the hands of an
intermediary fulfilling online orders.
Product substitution and switching
put brand loyalty and long term
revenue growth at risk. Pensa helps
you understand how omnichannel
dynamics are impacting your brands
and provides you the insight to
turn risk into reward.

Without benchmark data and a
view of actual shelf conditions,
improving sales at a retailer becomes
guesswork grounded in estimates.
Improve sales performance,
make your team more effective
and elevate your conversations with
retailer partners beyond fill rates
with a continuous view of actual
shelf conditions.

Pensa’s continuous shelf signal
provides you a consistent total
category view to help you, and your
retailer partners, better forecast
cannibalization and switching,
and inform decisions on which
products to drop or delist.

Inaccuracies in POS and perpetual inventory data feeding your demand forecast models can lead to big problems downstream. Pensa’s real-time shelf signal shows true demand when combined with trailing indicators like POS data and will help correct inventory drift and errors to drastically improve the accuracy of your demand forecast.

Optimizing allocation can be challenging especially in the face of supply disruptions. Even more challenging is managing retailer relationships without accurate data to support your allocation decisions. Pensa provides you the data you need both across retailers and within individual retailers to make fact-based allocation decisions.

Maintaining holding power and avoiding product delistings at a retailer is hard especially when negotiations are grounded in assumptions and decisions are based on estimates. Pensa delivers the highly accurate and recent SKU-level shelf insights you need to make fact-based decisions and negotiate with confidence.